Little Hero is a baby food brand which means babies are our heroes in the future society and world. The bubbly font is used for the logo to give young and bright feelings, and the icon is designed with a hero figure with a dummy. The packaging is an assorted and categorized by different flavors: apple and carrot, blueberry and kale, and pear and spinach. The background illustration of each product is designed with the specific fruits from its flavor.